Join us on July 21st at Cabela's in Kansas City - register today!www.swimmingupstream.eventbrite.com
The message of political leaders has become increasingly uniform: funding cuts are inevitable...human service providers must do more with less...resistance is fuitle...
Yet, there is very little public outcry about the harm these cuts do to persons in need and to organizations that provide community-based human service supports. Unfortunately for organizations that serve vulnerable populations, the conservative budget movement has become more pronounced while counterbalancing voices have become less pronounced.
Join expert communicator, Mike Swenson, President of Barkely PR, and your felow human service professionals for a creative training and development session. We'll spend the day discussing and developing a strategic response to counter the growing public negativity and ambivalence toward human services. The day will be broken into two focus areas:
9:30am - 11:30am: Communication Upgrade
Individual organizations will learn how to upgrade their local messages to address political rhetoric in their communities.
(11:30am - 1:00pm Lunch)
1:00pm - 4:00pm: Never Underestimate a Network
We'll examine the importance of networks working together to undertake strategies that impact policy discussions in both Washington and Topeka. We'll discuss tactics to motivate stakeholders and grab headlines in major media markets.
Mike Swenson is Founder & President of Barkley PR and Cause for Barkley. Barkely is a nationallyacclaimed ad/PR firm who's clients include Sonic Drive-In, Susan G Komen 3-Day for the Cure, Lee Jeans and March of Dimes. Mike Swenson is a respected and well-known expert in his field and has served as a blog contributor for Advertising Age online. He specializes in cause branding, crisis management, reputation management and public relations.
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